People counting

PEOPLE COUNTİNG

Anonymous Visitor and Footfall Analytics
Measure Visitor Traffic in Real Time with a People Counting System

Unisoft People Counting measures visitor traffic anonymously from camera images in retail stores, showrooms, shopping centres and corporate spaces. Real-time counts and branch comparisons support peak-time analysis, staffing and campaign planning.

Compatible existing IP cameras can use edge or cloud processing according to the project. Visitor data combined with sales or transaction counts provides a basis for conversion analysis. Unisoft CMS integration supports automatic content changes according to defined visitor density.

Camera-Based People Counting Systems

Unisoft People Counting measures people passing or standing in a defined area from camera images, anonymously and in real time. It is not intended for identification or facial recognition and produces count, density and usage statistics without storing raw footage. Minute-, hour- and day-based traffic and attention-duration measurements support branch comparisons and campaign assessment. Heat Map is a complementary solution with a distinct purpose for spatial and movement analysis.

Compatible IP cameras can work with edge or cloud processing. Edge performs analysis on the device; cloud supports multi-location management. Camera angle, image quality, area layout and compatibility need advance checks. Unisoft CMS integration can change display content when visitor thresholds are reached. Store conversion requires comparing counts with POS or sales transaction data; traffic counts alone do not measure sales conversion.

Key Features

  • Anonymous real-time people counting
  • Visitor traffic analysis by minute, hour, and day
  • Real-time footfall density monitoring
  • Attention-time measurement
  • Multi-location and branch comparison
  • Compatibility with suitable existing IP cameras
  • Edge or cloud processing options
  • Centralized reporting
  • Rule-based CMS content triggering
  • Statistical analysis without raw image retention
  • Support for retail conversion analysis with sales data
  • Integration with heat map and additional analytics
Camera-Based People Counting Systems
Frequently Asked Questions
What is a people counting system?

A people counting system uses camera or sensor-based analytics to count visitors passing through or remaining in a defined area. It can be used to measure store traffic, peak hours, and branch performance.

How does camera-based people counting work?

The system analyses the camera feed and statistically counts people crossing a defined counting line or entering a monitored area. It produces visitor totals and traffic patterns rather than identifying individuals.

Can existing IP cameras be used?

Compatible IP cameras with suitable resolution, positioning, and connectivity may be used. Camera angle, image quality, and technical compatibility should be assessed before deployment.

Does the system store images or personal identities?

The current Unisoft solution is designed to produce anonymous and aggregated statistics without using the system for personal identification. Image retention and processing architecture should be confirmed according to the selected edge or cloud configuration.

Can people counting be used to measure retail conversion rate?

The system provides visitor totals. Retail conversion rate is calculated by comparing visitor numbers with POS transactions or completed sales.

What affects people counting system pricing?

Pricing may vary according to camera quantity, counting points, number of branches, edge or cloud infrastructure, reporting, integrations, and project scope.

Get a Quote

Briefly share your needs and our expert team will analyze the most suitable solution for you. We can schedule a project-specific demo, prepare a detailed quote, or review your technical questions together. We will contact you as soon as possible.

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