English 
Turkish 
Deutsch 
Columbia
Dijital Dönüşüm
2022
Türkiye Geneli
As part of the digital transformation project carried out in Columbia and The Moose Bay stores, LED screen systems integrated with the store architecture were installed at 23 different locations across Turkey. Thanks to the high-brightness screens applied in shop windows, facades, corner columns, and large-format areas, campaign and product contents were made more eye-catching, dynamic, and centrally manageable.
It was a significant need to present campaign, product, and brand communication with the same quality and visibility across different locations in Columbia and The Moose Bay stores. While static window applications made it difficult to update contents quickly, wide store facades and corner areas could not be utilized effectively enough. In addition, the screens needed to adapt to the store architecture, provide clear images under intense light, and all contents had to be managed from a central structure.
Failure to create a consistent visual language in different stores.
Renewing campaign and product contents with physical materials.
Facade and window areas not attracting enough customer attention.
Screens adapting to store design and custom dimensions.
Project-specific LED screen solutions developed by Unisoft were integrated into the shop windows, facades, and corner areas of Columbia and The Moose Bay stores to ensure architectural integrity. Thanks to the high-brightness screens applied in various sizes and forms, campaign, product, and brand contents were made more visible, dynamic, and eye-catching. With the central content management infrastructure, broadcasts in stores across Turkey could be quickly updated and a consistent brand communication structure was achieved.
Custom LED screen applications suitable for the window, facade, and corner dimensions of each store were developed.
Campaign and product contents were enabled to be updated quickly and simultaneously in different stores.
Store facades were made more eye-catching thanks to high brightness and vivid image quality.
A common digital communication structure supporting the visual identity of Columbia and The Moose Bay was established across all locations.
Unisign P1.53 Indoor LED Module was preferred in Columbia and The Moose Bay stores due to customers viewing the screens from a close distance and the need for a high level of detail in campaign contents. Thanks to its fine pixel pitch, text, product images, and motion contents are presented sharply and smoothly; while its 800 cd/m² brightness, wide viewing angle, and 3840 Hz refresh rate created a vivid and stable image under store lighting. Its modular and front-serviceable structure enabled screens to be adapted to different shop windows, facades, and corner dimensions without disturbing architectural integrity, and maintenance processes to be carried out quickly.
Unisign Outdoor P2.5 LED Module was preferred to create a strong visual impact on store facades, exterior windows, and semi-open areas. Thanks to its fine pixel pitch, campaign texts, product images, and motion contents are presented clearly even at close viewing distances; while its high refresh rate and wide viewing angle provided a stable and fluid image when viewed from different directions. Its protected structure suitable for outdoor environmental conditions helped screens operate reliably against rain, dust, and temperature changes. Thanks to its modular design, the product was adapted to different store facades and special architectural dimensions to create eye-catching and integrated digital window applications.
Briefly share your needs and our expert team will analyze the most suitable solution for you. We can schedule a project-specific demo, prepare a detailed quote, or review your technical questions together. We will contact you as soon as possible.
