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Teknosa
Dijital Dönüşüm
2023
Türkiye Geneli
As part of the digital transformation project implemented in Teknosa stores, comprehensive digital signage solutions enhancing the in-store customer experience and making corporate communications more effective were deployed across 389 different locations. Store entrances, campaign areas, product display points, service sections, and special experience zones were restructured with flat, curved, circular, and column-type LED screen systems designed specifically for the architecture.
In the project, digital signage screens, interactive kiosks, electronic shelf labels, and a central content management infrastructure were also utilized to ensure the fast, up-to-date, and consistent broadcasting of product, campaign, and service contents. Thus, while supporting Teknosa's innovative brand identity in the field of retail technologies, in-store communication was transformed into a more eye-catching, manageable, and efficient structure.
Presenting campaign, product, price, and service communication quickly, eye-catchingly, and consistently across different store areas in Teknosa stores was a significant need. Traditional printed materials and independent display solutions slowed down content updates while limiting the communication power of wide facades, columns, ceiling areas, and experience points within the store. Additionally, digital screens needed to adapt to the store architecture, guide the customer to the right area, and allow all contents to be managed centrally.
The inability to present campaign, product, and service contents in different areas within a common visual layout.
Late reflection of current campaigns in stores due to the preparation and replacement of printed materials.
Inadequate and ineffective use of columns, ceilings, entrances, and product display areas for digital communication purposes.
The necessity for screen systems to adapt to different store sizes and central content management.
In the digital transformation project developed for Teknosa stores, holistic display solutions strengthening in-store communication and modernizing the customer experience were brought to life. Entrance areas, columns, ceiling sections, campaign points, service areas, and product display sections were digitized with flat, curved, circular, and custom-sized LED screen systems. Thus, product, campaign, price, and service contents were made more visible, dynamic, and eye-catching throughout the store.
Thanks to the central content management infrastructure, broadcasts in different locations were updated quickly and consistently from a single center. While supporting Teknosa's innovative retail identity through architecture-specific screen applications, interactive kiosks, digital signage screens, and electronic shelf labels, operational efficiency and in-store wayfinding power were increased.
Custom-sized screen solutions were developed for store entrances, columns, ceiling areas, and display points.
Campaign, product, price, and service contents were enabled to be updated simultaneously across different stores.
Dynamic communication areas enhancing customer attention were created with screens offering high brightness and vivid imagery.
In-store communication was made more consistent, guiding, and efficient with LED screens, kiosks, and electronic shelf labels.
Unisign P1.53 Indoor LED Module was preferred in Teknosa stores because customers view the screens from close range and high detail levels are required in campaign contents. Thanks to its fine pixel pitch, text, product visuals, and motion content are presented sharply and smoothly, while 800 cd/m² brightness, a wide viewing angle, and a 3840 Hz refresh rate create a vivid and stable image under store lighting. Its modular and front-serviceable structure enabled screens to be adapted to different shop windows, facades, and corner sizes without disrupting architectural integrity, and maintenance processes to be carried out quickly.
Unisign Outdoor P2.5 LED Module was preferred to create a strong visual impact on store facades, exterior shop windows, and semi-open areas. Thanks to its fine pixel pitch, campaign texts, product visuals, and motion content are presented clearly even at close viewing distances, while the high refresh rate and wide viewing angle provide a stable and fluid image when viewed from different directions. Its protected structure suitable for outdoor conditions helped screens operate reliably against rain, snow, dust, and temperature changes. Thanks to its modular design, the product could be adapted to different store facades and special architectural dimensions, enabling the creation of eye-catching and integrated digital shop window applications.
Unisign digital totem solutions suitable for different sizes and usage scenarios were used in Teknosa stores to present product, campaign, price, and service contents to customers in a more visible and dynamic manner. Positioned at store entrances, product categories, campaign points, and service areas, the totems created a flexible communication infrastructure replacing printed advertising materials thanks to high image quality, eye-catching design, and central content management support. Thus, while contents became quickly updateable, in-store wayfinding and customer interaction were strengthened.
Unisign P1.86 Flexible LED Module was used on columns, rings, circular wayfinding areas, and custom-formed architectural surfaces in Teknosa stores. Thanks to its ultra-thin and flexible structure, the modules went beyond the limits of flat screens, adapting to curved, concave, and convex surfaces; seamless digital screen areas were created without disrupting the store architecture. Thanks to its fine pixel pitch, 800 cd/m² brightness, 3840 Hz refresh rate, and wide viewing angle, campaign and brand contents were presented clearly, vividly, and fluidly even from close range. Its magnetic mounting structure facilitated the installation and maintenance processes of custom designs, providing a long-lasting, scalable display infrastructure.
Unisign Stretch Screen was preferred on product display tables, category areas, and narrow horizontal surfaces where standard screens could not be used in Teknosa stores. Thanks to its ultra-wide 1920 × 360 image format, product features, campaigns, and wayfinding contents were presented in an eye-catching manner without losing space. While the integrated Android infrastructure facilitated remote management of contents, the wide viewing angle and 24/7 operation support provided a continuous digital communication structure suitable for heavy store use. With its compact and energy-efficient design, it was integrated into product display areas without disrupting architectural integrity.
Unisign Android media player solutions were preferred for content management of digital screens in Teknosa stores. Thanks to compact devices easily integrated behind the screens, campaign, product, price, informational, and wayfinding contents became remotely updateable and schedulable via the central system. Thanks to its 24/7 commercial operation structure, scalable infrastructure supporting different screen scenarios, and uninterrupted broadcasting performance, an up-to-date, consistent, and reliable digital communication network was established across all stores.
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