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Profile Analysis
Profile Analysis is an AI-powered Unisoft module that processes footage from in-store cameras locally on an edge device to anonymously estimate visitors’ age groups and gender. It does not identify individuals, perform facial recognition, or send raw video footage to the cloud. It generates aggregated statistics only.
This data is transmitted to Unisoft CMS in real time, enabling screen content to change automatically according to the dominant visitor profile currently detected in the store. The goal is to show the right content to the right audience at the right time, reducing wasted campaign impressions and increasing conversion potential.
- Anonymous Profile Detection — The system measures aggregated age and gender distribution rather than identifying individuals, and does not collect identity information.
- Edge Computing Architecture — Image processing is performed locally at the camera or edge-device level, and raw footage is never sent to the cloud.
- Real-Time Content Triggering — Profile data activates CMS rules within milliseconds.
- Four-Dimensional Data Model — Gender, age group, time-based changes, and branch-to-branch comparisons are reported separately.
- Rule Engine Automation — Operates automatically using logic such as “If profile X is detected → display content Y,” without human intervention.
- KVKK / GDPR-Compliant Architecture — The system is designed from the ground up with privacy in mind, rather than relying on an additional compliance layer added afterward.
- Time-Sensitive Scenarios — Content can automatically change according to different visitor profiles during periods such as mornings, afternoons, weekdays, or weekends.
- Centralized Multi-Branch Management — Profile differences across locations can be monitored from a single dashboard and transformed into actionable strategy.
- REST API Support — Integration with third-party CRM and BI tools is supported.
- No Separate Installation Required — Works directly with the Unisoft CMS infrastructure without requiring an additional standalone system.
Profile Analysis is a professional solution used for retail and digital display environments for anonymous age/gender distribution and real-time content scenarios. The correct setup should be defined by evaluating the use case, target users, installation environment and required software/hardware components together.
Profile Analysis can be considered for retail and digital display environments for anonymous age/gender distribution and real-time content scenarios. Viewing or interaction distance, operating hours, physical placement and operational requirements should be reviewed before deployment.
The solution should be positioned as anonymous profile analytics, not identity creation or person recognition. Processing and retention methods should be clearly defined according to the project architecture.
With suitable software, network connectivity and integration infrastructure, Profile Analysis can be included in centralized management or third-party data workflows. Supported connections and integrations should be verified against product documentation and the project scope.
Pricing can vary according to model and hardware configuration, display or device size, software/licensing requirements, peripherals, integrations, installation, quantity and support scope. A project-specific quotation is more accurate once the use case is defined.
Briefly share your needs and our expert team will analyze the most suitable solution for you. We can schedule a project-specific demo, prepare a detailed quote, or review your technical questions together. We will contact you as soon as possible.
