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Penti
Dijital Dönüşüm
2024
Türkiye Geneli
As part of the digital transformation project implemented in Penti stores, comprehensive digital signage solutions were applied at 40 different locations, strengthening brand communication and modernizing the in-store customer experience. Cashier backdrops, store entrances, display windows, product categories, stair surroundings, and various architectural surfaces were digitized with LED screen systems suited to their purpose and spatial dimensions.
Using large-format, curved, portrait, and landscape screen applications in the project ensured that campaigns, collections, products, and corporate content are presented more visibly and effectively at different touchpoints within the store. Thanks to these solutions that integrate with the architectural structure, Penti's visual identity gained a consistent digital communication language across the entire store, making it possible to manage content more dynamically, up-to-date, and engagingly.
A major need in Penti stores was presenting campaign, collection, and product communication with the same visual integrity across different touchpoints of the store. Cashier backdrops, display windows, entrance areas, stair surroundings, and product categories could not be utilized effectively enough through traditional visual applications; renewing content with physical materials created time and operational burdens. Additionally, there was a need for flexible digital screen solutions that could adapt to architectural surfaces of different sizes and forms, supporting in-store customer flow.
The inability to present campaign and collection content within a common visual language throughout the store.
The inability to quickly renew content due to the preparation and replacement of printed materials.
The inability to sufficiently utilize cashier backdrops, display windows, stairs, and areas above categories for communication purposes.
The need for screen solutions that can adapt to different store sizes, curved surfaces, and special application areas.
In the digital transformation project developed for Penti stores, holistic screen solutions carrying brand communication to all touchpoints of the store were applied. Cashier backdrops, store entrances, display windows, product categories, stair surroundings, and special architectural surfaces were digitized with large-format, portrait, landscape, and curved LED screen systems suitable for the usage scenario.
Thanks to screens custom-sized for the project, campaign, new collection, product, and brand contents were presented in a dynamic structure integrated with store architecture. Centralized content management enabled fast and consistent updates of broadcasts across different stores, while high image quality and striking screen placements strengthened the customer experience. Thus, Penti's visual identity was transformed into a seamless digital communication language from inside the store to the display window and facade.
Screen content across different locations has been made manageable quickly, up-to-date, and consistently from a single center.
New season, product, and campaign content are enabled to be broadcast effectively at different points in the store.
A seamless digital customer experience supporting Penti's visual identity was created with in-store and window screens.
Custom-sized screen solutions were developed for cashier backdrops, display windows, stairs, areas above categories, and curved surfaces.
Stretch screen solutions were used to utilize narrow and horizontal architectural areas located above product categories in Penti stores for digital communication purposes. Thanks to the ultra-wide screen format, new season, collection, product feature, and campaign contents were presented in a striking manner without disturbing the store layout. Its compact structure enabled stretch screens to be applied seamlessly to shelf tops and custom-sized surfaces where standard screens are not suitable.
Android media player solutions were preferred to centrally and sustainably manage the content of digital screens used in stores. Remote planning, updating, and distribution of campaign, collection, and corporate content to different screens were achieved. Thus, broadcasts in Penti stores became up-to-date and consistent, while reducing the need for physical content replacement and the workload generated in store operations.
Flex LED modules were used on curved walls, corner surfaces, and special architectural areas where standard flat screens could not be applied. Thanks to the flexible module structure, screen surfaces followed the natural form of the store architecture, transforming into a seamless viewing area. This solution preserved Penti's window and in-store design language while ensuring collection contents were displayed vividly, fluently, and impressively with a wide viewing angle.
Outdoor LED screen solutions were preferred for exterior facade and window areas of Penti stores to ensure campaign communication is strongly visible in heavy pedestrian traffic. Thanks to high brightness capacity, content was clearly viewed in daylight and various environmental lighting conditions. Its durable structure suitable for outdoor use enabled long-term and reliable broadcasting of campaign and brand content.
Indoor LED screen systems were used in cashier backdrops, store entrances, category areas, and wide interior surfaces. Thanks to high resolution, vivid color reproduction, and image quality suitable for close viewing distances, collection videos, campaigns, and brand content were presented effectively. Through its modular structure, screens were adapted to different store sizes, creating wide and seamless digital communication surfaces integrated with architecture.
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