Push and Play is a digital signage solution that enables targeted content activation on screens positioned on the store floor or at points of sale. When customers press a button, the promotional video, feature presentation, or interactive media content related to the product is instantly played on the screen. Thus, instead of a passive viewing experience, a dynamic communication environment is created that invites the customer to direct interaction and supports the sales process.
Extremely intuitive to use, Push and Play operates with a simple activation logic that customers of all ages and user profiles can easily interact with without requiring technical knowledge. Supporting a wide range of content from the promotion of high-value products to step-by-step product usage guides, from campaign content to interactive service explanations, this solution strengthens the in-store digital experience while reducing the information request load on sales staff.
Ideal for electronic stores, white goods and furniture showrooms, cosmetics and personal care points of sale, and all kinds of retail spaces where product experience is prioritized, Push and Play positively influences the purchasing decision by delivering the right content the moment it captures customer interest.                                                                                                  

• Instant targeted content activation with a button press
• Product-specific promotional video, feature presentation, and interactive media support
• Intuitive and easy use requiring no technical knowledge
• Active experience design that increases customer interest and interaction
• Suitability for high-value product promotion and product usage guide presentation
• Instant broadcasting of campaign and promotional content at the point of sale
• Self-service structure that reduces the information request load on store personnel
• Flexible application area suitable for retail, showrooms, and service points