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Push And Play
Push and Play starts a product video, feature presentation or interactive content on a nearby screen when a customer presses a button. This physical action lets customers choose the product they want to learn about directly, without technical knowledge.
Product introductions, step-by-step guides, campaigns and service explanations can be presented at the point of sale. The solution suits electronics, appliances, furniture and cosmetics, where product experience matters. Self-service information supports staff handling repeated product questions. Instead of relying only on general playback, the store screen delivers relevant content in response to a customer’s request.
- Instant targeted content activation with a button press
- Product-specific promotional video, feature presentation, and interactive media support
- Intuitive and easy use requiring no technical knowledge
- Active experience design that increases customer interest and interaction
- Suitability for high-value product promotion and product usage guide presentation
- Instant broadcasting of campaign and promotional content at the point of sale
- Self-service structure that reduces the information request load on store personnel
- Flexible application area suitable for retail, showrooms, and service points
Push and Play is a professional solution used for retail and experience zones where digital content is triggered by a physical product or button interaction. The correct setup should be defined by evaluating the use case, target users, installation environment and required software/hardware components together.
Push and Play can be considered for retail and experience zones where digital content is triggered by a physical product or button interaction. Viewing or interaction distance, operating hours, physical placement and operational requirements should be reviewed before deployment.
Depending on the project, a physical button, sensor or another interaction input can trigger the assigned product content on a display or connected digital experience.
With suitable software, network connectivity and integration infrastructure, Push and Play can be included in centralized management or third-party data workflows. Supported connections and integrations should be verified against product documentation and the project scope.
Pricing can vary according to model and hardware configuration, display or device size, software/licensing requirements, peripherals, integrations, installation, quantity and support scope. A project-specific quotation is more accurate once the use case is defined.
Briefly share your needs and our expert team will analyze the most suitable solution for you. We can schedule a project-specific demo, prepare a detailed quote, or review your technical questions together. We will contact you as soon as possible.
