Migros Digital Signage Project
Migros Completes Its Digital Transformation!
Project Goals
- Digital Signage applications to increase communication in store and display areas
- Central content management to minimize operational activities
- Increasing in-store traffic by attracting the attention of customers
- Head office and Migros Academy room information screens, direction and corporate TV broadcasts
Migros, the forerunner of the modern retail sector in Turkey, in stores which have wide usage, food and as well as the needed items, cosmetics, stationery, glassware, electronic, with books and textile categories like meet their customers’ needs.
Migros, which strives to offer its customers the benefits of technological developments in addition to its reliance on its human resources, continues to be one step ahead in the sector with the importance it attaches to information technologies and its investments. Focusing on customer expectations since the day it was founded, Migros is known for its innovation and development in the retail sector.
In line with this view angle in all Migros stores across Turkey Digital Signage Solution it is to better serve their customers with. With the solution projects it carries out with Unisign, strategic screen positions are made for each store and the target audience is reached much more effectively.
Contents related to campaigns, product promotions, discounts and prices are shared through the screens in the Fruit and Vegetable departments, Butcher’s departments, corridors and cash registers.