BP Digital Signage Project
Digital Transformation in BP Branches!
Project Goals
- To inform customers about Castrol products and to select the most suitable product for their vehicles with interactive screens with barcode readers
- Central update and attention-grabbing menus with Menuboard applications in Wildbean Cafes
- More remarkable screens with Management & Monitoring and Visual Design services
- To increase the service quality by offering a new generation shopping experience
Unisoft & Castrol Castrol products throughout Turkey under the project stands barcode reader is provided to be placed on the interactive screens with instant information about the price and characteristics of the product by reading the label about the desired product.
Thanks to the campaigns and product promotion videos specially prepared for the products, advertising areas are created and the products are made more attractive.
Wild Bean Cafe, also in Turkey are to inform the general project appetizing product offerings and prices Menuboard Screen Android application.
Screen updates and all content management are carried out by the Unisoft Media & Content team, ensuring that the screens are dynamic and up-to-date, providing a pleasant rest and coffee break for the visitors.