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Unisoft draws attention with its Digital Signage products …
Which technologies and solutions stand out in presenting special content today?
Content is one of the most important marketing tools that connect and interact between consumers and brands. The interesting and entertaining content, the benefit and the presentation method are important criteria that enable the consumer to communicate with the brand. Due to the changing living standards and increasing competition, consumers are now exposed to many messages, both in many places and at the same time. Therefore, brands want to attract more attention, interact and be wherever the consumer is.
Fourth screens, namely Digital Signage solutions and LED screens, meet all expectations in this regard. These are high-tech industrial displays that can be applied in indoor and outdoor, targeting with real-time marketing and allowing personalized applications.

What kind of competitive and efficiency advantages do these solutions and technologies offer to organizations?
While the consumer is forced to advertise or message in traditional methods, behaviors such as being involved, watching and sharing spontaneously occur in Digital Signage solutions.
Digital display solutions;
• Increases interaction with real-time marketing applications.
• Makes communication continuous, quality and uninterrupted.
• Personalized messages can be presented with targeting.
• Eliminates printing and logistics costs. No need for additional human resources.
• Provides effective use of time.
• All screens can be remotely managed (update, change) at the same time.
• It enables the contents to be delivered to the consumer in an elegant and impressive way.
• It provides the presentation of content in all different formats such as audio and animated videos, except for fixed images.
• Unlimited content sharing.
• It allows institutions to create their own broadcast stream, that is to have Corporate TVs.

In which sectors organizations should invest in these technologies?
Digital Signage solutions should invest for all sectors and organizations that have a message, want to communicate with the target audience, and want to get efficient and effective results.
Retail, health, entertainment, education, finance, transportation, public, manufacturing organizations can benefit from Digital Signage technologies and can be developed differently according to sectoral needs.

Could you tell us about Unisoft’s vision and mission?
Our Mission is to combine the experience and knowledge we have in information technologies with our customer satisfaction oriented services and to produce projects with high added value; to develop innovative, sustainable and quality solutions by supporting individual creativity and team spirit.
Our vision is to achieve competitive power in international markets with our innovative solutions in the field of information technologies and to be a preferred technology provider and manufacturer company in achieving our customers’ goals.

What products, solutions and services do you offer?
• Digital signage systems, Video Wall, Totem, Kiosk
• Led Screen Solutions
• Intelligent meeting-classroom systems, connectivity and visualization solutions
• Digital Tribune
• Media-Content Services
• Automation systems

What are the differences that distinguish Unisoft from its competitors?
Unisoft, together with its sector experience, has the ability to make special production with its own brand “Unisign” according to customer needs and sectoral differences, apart from standard products.
It offers solutions suitable for brand-independent customer needs and budget.
With its completely own Digital Signage software, it provides the advantage of both cost and development. Apart from product solutions, it enables organizations to organize their corporate messages, other media content such as advertisements and videos and turn them on the screens, while preparing special broadcast plans for institutions, producing special content such as daily news, useful information according to the sector, events. Offering solutions, Unisoft realizes turnkey projects.